Users are asking for loyalty programs. Consumers benefit from personalized offers and relevant information, and brands benefit from improved targeting and increased sales. In this lesson, Jeff covers how mobile has redefined loyalty clubs and shaped how consumers shop in the aisle or at home through their mobile devices. Learn how some companies have seen success through loyalty programs and consider how your business could benefit from establishing a valuable program for your most loyal customers.
Length: 33 min.
You will learn to:
Recite the history of mobile loyalty programs
Show how loyalty programs can have a positive effect on business
Give examples of the important rules and regulations regarding existing member lists
List things to consider before starting your loyalty program