Mobile Marketing Foundations: Location Opportunities
Have you ever wanted to lure your most loyal customers into your store as they walk by your retail location? With location-based technologies, this is a possibility. Technologies such as geo-fencing, triangulation, and beacons give marketers the power to send messages to consumers based on location. That said, it is not a free-for-all. There are some stipulations and rules regarding location-based services. Learn how to reach users based on location, and see why you need explicit consent to crack into some of the most powerful location-based marketing opportunities.
Length: 18 min.
You will learn to:
Explain how the concept of explicit consent impacts location-based mobile services
Summarize the importance of local SEO in a mobile-enabled world
List the advantages of using location-based technologies to reach mobile users
Identify the traits of a powerful location-based incentive