Even though most on-going mobile marketing requires permission, mobile advertising is an exception. Through ads in apps, ads online, or even ads on traditional media, mobile advertising is your opportunity to reach customers who are not necessarily your biggest and most raving fans. Use mobile advertising to grow your audience and convert them into life-long followers of your business.
Length: 18 min.
You will learn to:
Define mobile advertising
List ad types available on mobile devices
Identify traits of successful mobile advertisements
Name KPIs that define success of mobile advertising