While imperfect, measurement is a crucial part of marketing on mobile. There are plenty of valuable metrics available in mobile, and throughout this lesson Jeff covers key metrics for various mobile marketing activities. Whether you are examining an SMS program, a search campaign, or an app, see which metrics you should track and how to spot mobile-specific problem spots. Make sure your mobile program is successful by identifying valuable KPIs and using them intelligently.
Length: 9 min.
You will learn to:
Express the importance of measurement on mobile, even with imperfect technologies
Correlate key metrics to track for a given mobile marketing service
Explain the inherent limitations of measurement on mobile