Mobile emerged after marketers, regulators, and consumers saw the wins and losses of the internet. As a result, marketing via mobile comes with many rules and regulations that did not exist in the early internet. And this does not necessarily spell bad news for marketers. Throughout this lesson, Jeff covers the importance of following these rules and he explains the basics of some of the major regulations affecting mobile. Make sure you stay on the right side of the law as you create campaigns for your mobile audience.
Length: 11 min.
You will learn to:
Describe some of the major rules and regulations impacting mobile marketing
Paraphrase a general code of conduct established by the Mobile Marketing Association
Explain the regulations and penalties of major spam laws