Because mobile marketing has grown so rapidly, marketers need tools and techniques to track all of that information. Just as is done with traditional online marketing, marketers must be able to intake and analyze the marketing data coming from mobile devices. Jeff introduces the many aspects of mobile analytics and provides tips and ideas to analyze your mobile data effectively.
Length: 15 min.
You will learn to:
Distinguish what you can track on mobile devices
Classify hurdles and inhibitors of mobile analytics
Prioritize what needs to be improved in mobile analytics
Give examples of tips for success in mobile analytics