It's hard to mention Mobile without mentioning Social, as the two marketing disciplines are very much intertwined. More than half of all social media users access their favorite social channels through mobile devices. What happens once they leave that social network and hop over to your website? Discover the secrets behind marketing to mobile users with social media, and recognize how social can further connect you with consumers, direct traffic to your website, and ultimately drive sales.
Length: 26 min.
You will learn to:
Identify the critical differences between social network marketing on mobile devices and desktops
Explain how various marketing campaigns have used social networks to promote their products
Recite key things to consider when marketing with social networks
Integrate your social networks between desktops and mobile devices