Compliance with rules and regulations is one of the most important aspects of any company's Mobile Marketing program. The consequences for not complying with regulations such as the TCPA are drastic enough to topple even the most well-established companies. In this lesson, Jeff covers how a new interpretation of an existing law has transformed how marketers are allowed to approach consumers via SMS. Gain a solid understanding of the steps to take regarding these changes and learn how to stay ahead of these types of changes by keeping up with industry-leading publications.
Length: 28 min.
You will learn to:
Explain how Mobile Marketing regulations have evolved
Judge important changes to the Telephone Consumer Protection Act that affect SMS programs
Summarize the drastic consequences for breaking compliance with TCPA
State the steps to take regarding complying with current rules and regulations
Critique way to stay current on changes within the mobile industry, specifically surrounding regulations