Mobile marketing is changing the traditional "funnel" that marketers have used forever. Jeff covers how Mobile has altered this funnel, and how you must adjust to these changes. Knowing how and when to use the funnel can be a daunting task, but if done appropriately, leveraging the Mobile-adjust funnel is an immensely valuable part of any marketing plan.
Length: 20 min.
You will learn:
How and when to use certain kinds of Mobile Marketing
Why knowing what kind of mobile channel to use will make a huge difference
The components of successful Mobile Marketing campaigns
A wide view of the different kinds of mobile advertising