A huge percentage of the social media experience is happening through mobile devices, and the big four social media channels are capturing a hefty chunk of the mobile users. On these channels, the marketing and advertising options have grown more sophisticated as the channels have evolved. Jeff covers each of the big four social channels and shows how advertising across each of them has enabled brands to reach users on their mobile devices in unique and intuitive ways. Whether you're trying to get more app downloads or generate more phone calls, these social channels have enabled brands to accomplish these types of goals through their platforms. Discover how you can pay for exposure on these channels or earn exposure organically.
Length: 29 min.
You will learn to:
Explain the importance of cohesiveness with mobile and social strategies
Distinguish paid social advertising options on the big four social networks
Summarize the importance of monitoring and reacting to social media feedback
Infer what actions marketers need to take in this mobile and social convergence