Imagine setting a few parameters to target your perfect mobile user, and then letting a software program automatically identify thousands of users like this and deliver ads to these users within your budget without any further input. This is programmatic ad buying, and it's becoming a growing practice in mobile display advertising. There are plenty of ad networks that promise to provide programmatic ad buying along with pinpoint targeting and tracking capabilities, but their actual offerings do not always match their marketing claims. Discover how programmatic ad buying could solve your time and money woes, but make sure you're vetting the ad platform providers before jumping in.
Length: 27 min.
You will learn to:
Define programmatic ad buying and differentiate it from manual ad buying
Recite KPIs for mobile advertising
Choose an ad buying network based off network capabilities with budgeting, reporting, formatting, and targeting
Differentiate between demand-side platforms and supply-side platforms
Summarize some of the risks and unclear expectations of working with programmatic mobile ad platforms