Learn how AdWords decides to show your ad, based on the user query and its relationship to the keywords for which you've chosen to optimize. You can choose how closely or broadly you want your ad to match the search query, to get more traffic, clicks, or brand awareness.
Length: 28 min.
You will learn:
How to choose between exact match, phrase match, and broad match
How to ensure your ads show even for misspelled search queries
The benefits of negative keywords
Why it's important to theme your keywords and ad copy
How to see the actual search queries that trigger your ads