If you want to advertise on Google's Display Network, you'll need to design rich media ads with images and video. Learn the best practices for designing multimedia ads, building the ad in AdWords, and choosing the right opening image. Plus understand the value of quality content, and how to bid and budget your rich media ads.
Length: 20 min.
You will learn:
How to build ads without buying expensive software or hiring a designer
Why your ads should be non-commercial
Why you need to include key information early in your video
Why rich-media ads have better recall and brand awareness