Google AdWords is a dynamic tool that can teach you about your customers, and yourselves. Being able to maximize its analytic abilities will help you refine your marketing strategy. In this walk through you'll get a first person view of how to use your account as well as the different settings available.
Length: 24 min.
You will learn:
The reasoning behind using certain keyword options and criterea
How to set up your keywords, ads, and Ad groups in an organized, segmented, way
An overview of different settings and options that you have within Google Ad Words
How to setup conversion tracking for websites we want to our ads to run on