A well segmented campaign with fantastic keywords will help you very little if you fail to actively manage your campaign budgets. Now you can discover new ways to analyze your campaigns and understand your pay per click data. Mastering this will give you the tools to constantly be increasing your conversions.
Length: 21 min.
You will learn:
Important tips for deciding if a campaign budget should be increased or decreased
How to use historical data to adjust your budgets during the year
The three stages of a campaign life cycle
Why a lower cost per acquisition does not always mean an increase in revenue