Remarketing is your second chance to convert a prospect, and you don't want to blow it. Effective remarketing involves determining a list of users, segmenting that list, and targeting those users so they arrive at the correct landing pages. Brad walks through the proper methods for each of these steps, and then encourages you to test and refine this process. Discover how remarketing can be especially effective when you don't just ask a visitor to buy something for the second time, but you instead inspire a visitor to reengage with your product or service.
Length: 34 min.
You will learn to:
Define your audience
Select which users to exclude from receiving your offer