Picking the appropriate bid amount for PPC advertising is a careful balancing act: set bids too high and your conversions aren't worth the cost; set them too low and no one will see your ads. Brad's guide to picking the correct initial bid takes the guesswork out of this difficult concept. You'll be able to incorporate ROI and profits into your calculations using simple math to determine where your initial bids should be set so that you save time and money by finding the right bid the first time.
Length: 35 min.
You will learn to:
Estimate initial conversion rates
Calculate your initial bids by exposure level
Estimate your revenue per conversion
Categorize the average conversion rates of various product types