PPC specialists who can demonstrate that their paid search knowledge extends beyond button pushing and to a strategic level are much more valuable to clients and managers. A well-thought out and documented marketing plan can communicate how a paid search account can enhance an organization's online marketing strategy and move the business in the right direction. In this video, Brad covers the processes involved with creating a holistic paid search marketing plan. Get your strategy in order and lay out the steps to success using a thorough and complete marketing plan.
Length: 23 min.
You will learn to:
Identify the importance of creating strategy documentation and the ways documentation can enhance your PPC account
Survey questions to ask in the interview process about various business strategies and goals
Name key things to consider and think through for a PPC marketing plan
Memorize the process of creating a marketing plan document and what to consider as the account matures
List tips for managing the launching and monitoring process of an account