Quality score plays a large part in determining your ad rank, so understanding how to improve your score, and when it's necessary to improve your score, could save your budget. In part 1 of Working with Quality Scores, Brad explains how to diagnose why your ad has a particular score, and ways to test and improve your quality scores. Strengthen the appeal of your ads, and better target your prospects by working with and improving your quality score.
Length: 20 min.
You will learn to:
Identify, on a scale of one to ten, what is a good quality score
Diagnose why quality scores are high or low
Increase quality scores by better matching ads with search terms