Quality score plays a large part in determining your ad rank, so understanding how to improve your score, and when it's necessary to improve your score, could save your budget. In part 2 of Working with Quality Scores, Brad demonstrates why it's not always important to improve quality score as well as how to consider revenue before nixing ads with low quality scores. Strengthen the appeal of your ads, and better target your prospects by working with and improving your quality score.
Length: 25 min.
You will learn to:
Identify when it's necessary to improve your landing pages to raise your quality score
Consider the three reasons you might want to ignore low quality scores
Show how Bing's quality score rating differs from Google's quality score rating
Explain why it is important to examine revenue alongside quality score