Google's Penguin update changed the linking game forever. With this update, bad links started negatively affecting rankings. Todd covers Google's reasons for releasing an update like this and solutions to avoiding bad links or reducing the negative impacts of existing bad links. Get a hold of your link profile and clean up the mess that could be costing your site.
Length: 33 min.
You will learn:
The importance of link building with good links
Why Google penalizes bad links and how Google detects bad links
How to identify bad link ideas including a big list of bad link types
Solutions for reducing the negative impacts of bad links
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.