Search Engine Optimization is very much a non-linear set of concepts. Todd uses the four dimensions of SEO to explain and illustrate how various ranking factors correlate and overlap with each other. Google has said that they place emphasis on the quality, authority, relevance, and value of web pages. Throughout this lesson and the rest of the SEO course, Todd correlates these concepts to the four dimensions of SEO: the page dimension, domain dimension, keyword dimension, and offsite dimension. Discover how the over 200 ranking factors fit into the four dimensions of SEO, and begin to visualize SEO as a non-linear set of concepts.
Length: 17 min.
You will learn to:
Define the four dimensions of SEO
Leverage how the four dimensions relate to the concepts of quality, relevance, value, and authority
Reinforce the relationships and overlap among the four dimensions
Describe the negative factors associated with various dimensions
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.