How can SEO help your business? In this video, Matt Bailey guides you through the basics of Search Engine Optimization. Matt dissects the query and results page for a typical Google search, which includes organic, paid, and blended results. Finally, Matt discusses why site layout and link structure are so important, and he examines a case study featuring a company that did not effectively brand their product, thus losing potential customers.
Length: 21 min.
You will learn:
The most important rule of SEO for site architecture
What makes SEO a preferable alternative to PPC marketing for many businesses
Why the first 10 links in google's results get 94% of all clicks
The basics of keyword research and why it's important
The components of a search result, and what they mean
Why you should put special care into your results' snippet text section
How search engines like Google, Yahoo, Ask, and Bing function, and how they find your website
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.