It's time to find the "low hanging fruit" and pick the best keywords for your business. You're looking for keywords that have low opposition and high benefit, and Todd shows you how to use your KOB analysis skills to find these juicy keywords. This video is a hands-on demonstration for creating an actual KOB score that you can use to rate and prioritize the keywords for your website. Find the powerful keywords that are hiding right underneath your nose using this proven formula.
Length: 16 min.
You will learn to:
Implement the correct order of operations for KOB Analysis
Leverage various tools to fill out and expand your KOB spreadsheet
Crunch the benefit and opposition data to prioritize valuable keywords for your business
Identify "low hanging fruit" or keywords that will return the highest amount of business with the lowest challenge
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.