When a user looks for something on the internet, a search engine is often the first place that user looks. Search Engine Optimization is a set of skills and techniques that help search engines find and appropriately rank web page for a particular keyword or set of keywords. Using the techniques outlined here, your can get your website ranked appropriately. Follow Matt as he covers the basics of how search engines rank web pages and the opportunities that come with optimizing your website for search engines.
Length: 12 min.
You will learn to:
The importance and extreme value of Search Engine Optimization
The definitions of "rank," "position," and "front page"
A breakdown of what percentage of traffic each front-page ranked site receives
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.