Search Engine Optimization is complex. To simplify this dizzying array of concepts, Danny identifies the three major parties involved with Search Engine Optimization, and he describes how these three players interact with each other based on their incentives. See why users are only interested in the most relevant result and how search engines strive to provide this. Then consider how search engine optimizers (those who practice SEO) work to improve their prevalence in search rankings.
Length: 9 min.
You will learn to:
Name the three major parties involved in Search Engine Optimization
Identify the incentives of each party involved in SEO
Explain how the incentives of various parties shapes the entire search ecosystem
List the pros and cons of SEO compared to other digital marketing disciplines
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.