When a user performs a search from a mobile phone to find a nearby restaurant, search engines find and list results based on a unique set of factors. The search engine will consider factors such as number of directory citations, quality of reviews, location of searcher, and many other locally based signals. In many ways, local SEO is a very different from traditional SEO. Follow Danny throughout this lesson to discover how you need to shift your strategy when optimizing for local businesses.
Length: 9 min.
You will learn to:
Summarize the history of local search and how new technologies have made local SEO a reality
Define NAP and explain its importance in optimizing for local
Give examples of directories that play a big role in local SEO
List some of the top signals that affect local search results
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.