Instinctually, rankings appear to be an accurate measure of SEO success, but they are entirely contextual and they do not directly correlate to the bottom line. What should you measure instead? Conversions, and more specifically, conversions from organic search traffic. Follow Danny in this lesson as he explains why conversions are the new rankings. Use this metric intelligently to define the success or failures of your SEO efforts.
Length: 6 min.
You will learn to:
Explain why rankings are extraordinarily contextual
Defend why rankings are not an effective way of measuring SEO
Describe why conversions from organic are an appropriate KPI for SEO
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.