It's been known to marketers for a long time that word-of-mouth recommendations from friends and family are often more effective than billboards and advertisements. Before Social Media, word-of-mouth recommendations were tough to encourage and measure. Here Jennifer outlines how Social Media facilitates these types of conversations and why maintaining a presence on Social Media is valuable to any sized company. Learn why Social Media is more than just a buzzword and how marketers are incorporating it into their set of tools.
Length: 15 min.
You will learn to:
The surprising demographics of Social Media users
The benefits of blogs and other social media channels
How social media plays a major part in establishing and maintaining a strong online reputation
Build real customer relationships and boost your business presence
with the latest tools, techniques and strategies from respected social
media authorities Jennifer Laycock, Greg Jarboe, and Matt Bailey.