Companies often hope that they're delivering the right product to the right people at the right times using only gut instinct. With Web Analytics, you can analyze real data to learn whether this is happening. And if it's not, Web Analytics can provide a road map for how most effectively to make changes. Avinash outlines the importance of Web Analytics and the numerous types of data available to you on the web. Discover why analyzing web data will provide the clearest picture for how your company is performing both online and offline.
Length: 9 min.
You will learn to:
Why operating as a data-driven company is extremely valuable and essential in today's business landscape
The definition and value of Web Analytics
The various aspects of Web Analytics
Various types of web data that you can track and analyze
The numerous reports you can access from analytics tools
Get the skills you need to improve site performance and ROI direct
from the industry's leading thinkers: Avinash Kaushik, Google's
Analytics Evangelist, and John Marshall, inventor of the Overlay View.