Mobile users require communication techniques that differ from those used for the typical desktop user. In this video, Jeff highlights the general rules to follow, and he shows you how to find more targeted information on specific segments of users. Use this knowledge to craft effective Mobile Marketing campaigns that address the wants of your target users.
Length: 16 min.
You will learn:
Target mobile marketing geographically and seasonally
Use mobile marketing to get an ROI even in a recession
Get your users to engage in your media in a relevant way