Mobile users have very specific needs and wants. If you don't target those needs, Mobile users are less likely to click on your content. In this video, Jeff Hasen explains some strategies and tactics designed to market to one rather than many. Increase your conversion rate with these tips and guidelines.
Length: 19 min.
You will learn:
How the cost of convenience is privacy
The art of personalization
The importance of relevance when it comes to mobile phones and tablets