Image ads, dynamic ads, and lightbox ads are all examples of rich media ads, which are some of the more common types of display ads. The visually compelling aspect of rich media can bring a lot of life to display advertising campaigns and they can play a big role in remarketing or branding campaigns. Throughout this lesson, Brad goes through the various types of rich media ads and he explains the intricacies of how an advertiser can generate results using these visual ads.
Length: 13 min.
You will learn to:
Work with image ads
See the value of dynamic ads
Understand how lightbox ads work
Know how to promote apps across the display network