Time on search engines only accounts for about 5% of the time users spend on the internet; the rest of the time users are on content-driven pages. Display ads enable businesses to post advertisements on these content-driven web pages. The mindset of a user on a search engine varies greatly from a user looking at a news article, and as such ads must be tailored to capture the attention of the user for a display advertising setting. Follow Brad as he introduces the different ways to target and capture the attention of a user on a content-filled page. Use Brad's guidelines to create ads tailored to capture the attention of content-minded audiences.