AdWords data is often much more valuable when merged with Google Analytics Data. Join Brad as he shares how some difficulties with AdWords can be solved using GA. Discover the ways that tools like benchmark proxies, ad scheduling, and interaction performance goals can be used to enhance your marketing efforts.
Length: 32 min.
You will learn:
Why bounce rates and on-site metrics are useful for analysis
How GA allows you to see query data
The importance of adjusted bounce rates
How to use GA goals to take advantage of unique bidding scenarios
Ways you can use analytics to determine what pages or keywords need to be tested