Jennifer
Laycock

Are your Facebook marketing efforts looking a little too familiar? Maybe it's time to put a new spin on your campaigns and give them a whole new look. Let Jennifer Laycock show you how to give your social network campaigns a lift, by leveraging Facebook's marketing opportunities in unique new ways.

• Date & Time: Thursday, March 18, 9am PST
  

Which links are really worth your time? You want links that add real value... links from sites of authority. Let Todd Malicoat walk you through his personal process of successful link acquisition. You'll learn the 6 Action Items, and 6 Traits, that you need to understand and implement to manage your link acquisition efforts for maximum ROI.

• Date & Time: Tuesday, March 23, 11am PST

A successful web analyst needs to know more than just how to drive the tools. They need to be able to combine sources of data, add supporting facts, write summary texts and present the whole thing in a coherent manner such that other humans are influenced to take action. It's a big job, so let Avinash demonstrate how he has seen companies succeed (and fail) at conveying web analytics data.

• Date & Time: Friday, March 26, 9am PST

What makes for a good keyword? Your keyword choices need to be about more than just matching search results and driving visits... they need to support your ultimate conversion goals. Join us as Bryan Eisenberg explains how you can focus your keyword research to drive optimum business results.

• Date & Time: Monday, March 29th @ 9 am PST
  

Looking for a better way to manage your AdWords campaigns? This may be your answer. David Szetela will show you the ins and outs of using this powerful (and free!) desktop tool from Google. Navigate your account, make bulk changes, copy or move items between ad groups and campaigns, and share your proposed changes with other users.

• Date & Time: Tuesday, March 30th @ 9 am PST