Viral marketing. It sounds so easy. Find the right people to spread your message and kick back as you watch your message spread like wildfire. It's never that easy. However, there are some core principles of viral marketing that will increase your odds of success. Jen Laycock has experienced first hand what makes one message take off and another fall flat. Luck is part of the answer, but it's not something you can control. Join this workshop to find out how to turn what is under your control into something with the potential to go viral.

• Date & Time: Tuesday, July 14th @ 9 am Pacific
  

Link building is hard. First you have to find sources, then you have to contact webmasters, and if you're lucky enough to get a response your odds of actually getting a link are slim. There is another way. Social media sites have proved to be an effective means for acquiring large numbers of links at once, making your job as an SEO that much easier. Greg & Jamie join us to show you how acquiring links from social media channels is possible and why it should be a tactic every internet marketer knows how to use.

In business, trust is everything. Without trust your visitors will not buy from you. It's why websites pay through the nose for small icons that prove your website is secure and it's why your competitor with a professionally designed website is stealing your market share. Bryan Eisenberg shows you how to enhance the credibility of your website to increase conversions and build lasting relationships with your customers in this month's conversion workshop.

• Date & Time: Tuesday, July 21st @ 9 am Pacific
  

Avinash Kaushik explains why four common measurement strategies can be misleading and how to properly interpret them to produce useful insights from your data.

• Date & Time: Friday, July 24th @ 9 am Pacific

The saying goes "if you don't understand the past, you're doomed to repeat it" and the same is true for the history of SEO. Search engine optimization has evolved from the early days as the search engineers at Google played a cat and mouse game with SEOs to determine which sites would make it to the top of the search results. Understanding how this game played out is crucial to the success of any SEO as it will guide your thinking about what will continue to be effective in the future. In this special 90-minute workshop, Todd Malicoat is joined by special guests Greg Boser and Marshall Simmonds to discuss the recent history of SEO and what's in store for the future.

• Date & Time: Wednesday, July 29th @ 11 am Pacific