| | | February 7: Fundamentals Workshop: Top 3 Bad Marketing Decisions and How to Avoid Them |
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Matt Bailey |
You may be doing what's right, but are you avoiding what's wrong? Join Matt as he reviews the top 3 bad marketing management decisions, and shows you how to make sure they don't happen at your company (and what to do if they are).
- Date & Time: Tuesday, February 7 @ 9:30 am Pacific
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| | | February 9: Social Media Workshop: Everything You Need to Know About Pinterest |
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Jennifer Evans Cario |
Are people talking about your product on Pinterest? Would you know? This latest social network lets users share pictures and videos of everything from a great new restaurant to the new clothes they just bought. Learn to make Pinterest a part of your social media outreach, and engage a growing audience that's happy to post and rave about your products.
- Date & Time: Thursday, February 9 @ 9:30 am Pacific
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| | | February 14: Conversion Workshop: 7 Must have Product Page Elements |
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Bryan Eisenberg |
Want more conversions? Worry less about shopping cart abandonment and pay more attention to product pages. Learn the 7 product page essentials you've got to master to compel visitors to make that click. After all, getting them in the cart is step one.
- Date & Time: Tuesday, February 14 @ 9:30 am Pacific
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| | | February 16: Web Analytics Workshop: Think Different: Use In Page Analytics Reports! |
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Avinash Kaushik |
Which content on your pages really gets a visitor's attention? Google's In-Page Analytics can show you. This powerful tool helps you assess your user interface, optimize the layout of your pages, and make the necessary changes to achieve your desired goals.
- Date & Time: Thursday, February 16 @ 9:30 am Pacific
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| | | February 21: PPC Workshop: Better AdWords Analysis with Excel |
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Brad Geddes |
How can an Excel spreadsheet build better campaigns? With the magic of pivot tables. Join Brad, and learn to use this powerful feature to easily see which ad copy is performing best, and which bids you may need to change. You'll discover just where to focus your efforts, and end up with more effective campaigns.
- Date & Time: Tuesday, February 21 @ 9:30 am Pacific
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| | | February 23: SEO Workshop: Surviving Panda: The 2012 Panda Strategy Guide |
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Todd Malicoat |
Google's big bad Panda update may be last year's news, but don't make the mistake of ignoring its effects. Gain a better understanding of Google's latest algorithm, learn how it's evolving, and discover how you can make Panda work for you as part of a solid 2012 SEO strategy.
- Date & Time: Thursday, February 23 @ 11:00 am Pacific
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| | | February 28: Online PR Workshop: Map out your YouTube Marketing Strategy |
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Greg Jarboe |
Get more out of your YouTube channel, and measure its success. Greg shows you how to use YouTube analytics -- and some other tricks -- to find out how viewers are finding your videos, who's watching them, and who's sharing. Then, use that insight to make your YouTube channel even stronger.
- Date & Time: Tuesday, February 28 @ 9:30 am Pacific
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