Our webinars are updated monthly. If you're not seeing a webinar for the discipline you're looking for, check back soon to see the new batch. Thanks!
Jennifer Evans Cario
As the holiday season approaches and you find your seasonal campaign strategies moving into full swing, take an hour to catch up on any relevant changes that might be happening with Facebook, Twitter, Pinterest, Instagram and any other relevant channels. We'll talk about what changes have already dropped and make sure you're taking full advantage of any new features.
Date & Time: Wednesday, November 9 @ 9:30 am Pacific
It’s almost too late to prep your holiday campaigns. So if you've got any last-minute preparations, you'd best get to work - they need to be finalized sooner rather than later if they're going to have an impact. Don’t miss out on Brad’s critical tips for preparing, managing, and maximizing your marketing for the holidays.
Date & Time: Monday, November 14 @ 9:30 am Pacific
Jennifer Evans Cario
Snapchat has serious momentum, and marketers have been scrambling to jump on board. But is it worth it? Or should you focus your resources elsewhere? Learn what types of companies can benefit from this busy channel, and get some working strategies to guide your approach.
Date & Time: Tuesday, November 15 @ 9:30 am Pacific
Video marketing is a beautiful thing... especially when you're generating millions of views. Learn what made L'Oreal the most-watched beauty brand, generating nearly 90M video views a month. Discover how L'Oreal is reaching out to consumers across the world through more than 60 different online video properties... and how you can put some of their strategies to work for you.
Date & Time: Wednesday, November 16 @ 9:30 am Pacific
Don't wait. Before you get distracted by holiday activities, there are 6 things you must do today to kick-start your mobile plan for 2017. Join Jeff for a 6-step guide to getting your mobile marketing momentum rolling.
Date & Time: Thursday, November 17 @ 9:30 am Pacific
As SEO gets more complex, the importance of clear and concise SEO reports gets more critical. You’re probably great at generating loads of data. But when you launch your presentation and put every last bit of info on the screen, the CEO, CMO, CTO, or COO’s eyes glaze over and they don't know what to do with the information. Want to avoid this? Then you have to learn to refine your presentation to make it smart, clean, and actionable for all stakeholders. Lucky you, Danny’s got the insights to help make your SEO reports more effective for everyone.
Date & Time: Tuesday, November 22 @ 11:00 am Pacific
There’s nothing more powerful than a second set of expert eyes on your PPC campaigns and strategies. In this year-end workshop, Brad’s taking a look under the hood of a few member accounts, and giving live feedback on improvements that can be made to make the most of the new year. It’s a rare chance to get insight and guidance from an industry leader on your real-world challenges… so don’t miss out. TO BE CONSIDERED for a live review, contact firstname.lastname@example.org - attention Chip - and we’ll get you in the queue.
Date & Time: Thursday, December 1 @ 9:30 am Pacific
Google's Artificially Intelligent algorithm "RankBrain" is getting smarter every day, and it's changing the way SEO is done. Are you prepared to survive the rise of the machine? If human SEOs are going to thrive in the age of AI, we need to be as aware of how it works as it is of the way we work. We need to know how it "thinks." Discover how you can make RankBrain work for you, rather than against you.
Date & Time: Friday, December 2 @ 11:00 am Pacific
Jennifer Evans Cario
With 2016 drawing to a close, marketers are getting ready to revamp their strategies for the coming year. Join Jen for her thoughts on what you'll want to focus on next. This 'Ask Me Anything' style Q&A webinar is a great chance to get input on all things social media for the coming year. Bring your questions and let's get ready for 2017!
Date & Time: Tuesday, December 13 @ 9:30 am Pacific
Chevy vs Nissan videomarketing showdown: Chevrolet now beats Nissan as the most-watched automotive brand with nearly 104 Million video views a month. Let's take a look at the multi-platform video strategies that are driving success for this iconic American brand. You'll be set to take the checkered flag!
Date & Time: Wednesday, December 14 @ 9:30 am Pacific
Black Friday's in the rear view mirror, and much of the season is behind us. What did we learn, and how can we apply those lessons to our 2017 mobile plan? Join Jeff for a retrospective of the season, and discover what worked and what didn't so you can make the most of the coming year.
Date & Time: Thursday, December 15 @ 9:30 am Pacific
Jennifer Evans Cario
With organic social reach falling across all platforms, marketers face a difficult choice; work overtime to create content so amazing people can't help but share it, or pay established social media voices to promote your content for you. Learn to balance the need for increased exposure with the risks of pushing the boundaries too far, and discover the pros and cons of paying for editorial placements, paid social endorsements, and more.
Date & Time: Wednesday, January 11 @ 9:30 am Pacific
A new year is no time for old PPC ideas. If you haven't already, it's time to review your campaigns for the coming year, and make serious changes that generate improved performance. Join Brad for a step by step guide to auditing your accounts, and maximize your success in 2017.
Date & Time: Thursday, January 19 @ 9:30 am Pacific
Managing paid campaigns takes many hats, many hands, and many hours. And it's easy to miss details that could have a big impact on your results. Make the most of your time and resources with better time management tips and tools from Brad Geddes. You'll never miss another important update, deadline, or opportunity.
Date & Time: Thursday, February 2 @ 9:30 am Pacific
What happens when "Best Practices" aren't the best? The most trusted plans can often go awry, and when that happens, there are ways to rebound. Discover the next steps after "best practices" fail to deliver. Having a fallback position is just smart business.
Date & Time: Thursday, March 2 @ 9:30 am Pacific
Ads not performing like they should? Maybe an extension will help. From increased visibility to improved click-through rates to enhanced interactivity, Ad Extensions give you the means to help users learn more about your business. Discover how to get the most out of your extensions, and get the most out of your ads and campaigns.
Date & Time: Thursday, April 27 @ 9:30 am Pacific