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June 20: Conversion Workshop: Everything You Need To Know About Quality Score, Big Data, and Customer Conversions
Bryan Eisenberg
Bryan Eisenberg

What do Big Data, Conversion Rate Optimization, and Quality Score have in common? Only everything. Discover how these critical elements are the three legs of a well-balanced online marketing stool. You'll learn how they work together, and how you can use them to build more powerful and effective campaigns.

Date & Time: Thursday, June 20 @ 9:30 am Pacific

Members Only: Register for this Conversion Optimization Workshop

June 26: Social Media Workshop: Competing with Kittenz: Facebook Marketing With Paid Promotions (FREE)
Jennifer Evans Cario
Jennifer Evans Cario

It's like shouting in a hurricane: Your Facebook updates are competing with a landslide of LOLcatz, political rants, and food pron. What can you do? Paid promotions to the rescue! Discover the magic of paid promotions, the 20% rule, and how you can use them to build email lists, help EdgeRank, and more. You'll like what you hear.

Date & Time: Wednesday, June 26 @ 9:30 am Pacific

Register For This FREE Social Media Workshop
View system requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

June 27: Web Analytics Workshop: What's Your Campaign Really Worth? Importing Cost Data For Fun And Profit
Avinash Kaushik
Avinash Kaushik

Are your campaigns performing to their full potential? Learn to use cost data import for an accurate view of campaign performance and the ROI of your marketing activities. You'll know just how much a campaign costs, and how much revenue it generates. Then you can make data driven decisions to improve your numbers!

Date & Time: Thursday, June 27 @ 9:30 am Pacific

Members Only: Register for this Web Analytics Workshop

July 10: Fundamentals Workshop: SEO is Dead! 6 Skills SEOs Need To Stay Relevant
Matt Bailey
Matt Bailey

SEO is dead. Long live SEO. It’s a multi-hyphenate world now, and if SEOs want to stay relevant in the marketplace, they’ll need to expand their skill sets. Discover the 6 critical skills that every SEO needs to embrace; from copywriting and design, to analytics, revenue analysis and conversion. Because improving rankings with SEO is no longer enough.

Date & Time: Wednesday, July 10 @ 9:30 am Pacific

Members Only: Register for this Fundamentals Workshop

July 16: Conversion Workshop: How To Know What You Don't Know: Be A UserTesting.com Power User (FREE)
Bryan Eisenberg
Bryan Eisenberg

What you don’t know can hurt you. Luckily, user testing can open your eyes to unforeseen problems … and opportunities for improvement. And it's even more important as the internet migrates from the computer to tablets and interactive mobile apps. Join Bryan and his guest Chris Hicken of UserTesting.com, and discover how a proper testing strategy can have a profound impact on customer satisfaction, conversion, and profits. Because you don’t know what you don’t know. Yet.

Date & Time: Tuesday, July 16 @ 9:30 am Pacific

Register For This FREE Conversion Optimization Workshop
View system requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

July 17: Web Analytics Workshop ~ Put the Competition to Work for You: The Power of Competitive Intelligence Analysis
Avinash Kaushik
Avinash Kaushik

What do your competitors know that you don't know? Very little, if you do it right. The better you know your competitors, the better you can compete. Avinash Kaushik explains how using Google Trends, HitWise, Quantcast and other tools can bring valuable visibility into your competitors' online successes (and failures). Then, learn to measure, analyze, and apply that data to make a real difference in your business. Discover why search data analysis is called the database of intention, and why it provides such powerful insight. Avinash will review the paid and free tools that can provide priceless competitive data around the corner, or around the world. This may just make you rethink what it means to do web analytics.

Date & Time: Wednesday, July 17 @ 9:30 am Pacific

Members Only: Register for this Web Analytics Workshop

July 18: Social Media Workshop: Beyond The Bottom Line: Surprising Ways Social Media Can Change Your Business
Jennifer Evans Cario
Jennifer Evans Cario

If you're just looking at the bottom line to measure social media impact, you're missing out. Discover some surprising ways social media can impact your business that should be on your radar. Learn how social can guide your marketing message, help determine which product lines to launch, and help maintain your brand recognition and mindshare. You'll expand your definition of what social media is, and how it can benefit you above, and beyond, the bottom line.

Date & Time: Thursday, July 18 @ 9:30 am Pacific

Members Only: Register for this Social Media Workshop

July 23: SEO Workshop: Feel The Pain! Site Audits Part 2 with Annie Cushing (FREE)
Todd Malicoat
Todd Malicoat

Pinpoint your site's pain points with a serious site audit. Our special guest Annie Cushing of AnnieLytics.com will show you just what makes for a really great site audit. Learn about keyword research, internal architecture, sitemaps, technical issues, offsite equity, domain authority, and page quality all in under an hour! This webinar will be a whirlwind of information with actionable takeaways for you to make your website better. Feel the pain! And then you can fix it.

Date & Time: Tuesday, July 23 @ 11:00 am Pacific

Register For This FREE SEO Workshop
View system requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

July 24: PPC Workshop: Perfect PPC: Live Campaign Audits With Brad Geddes
Brad Geddes
Brad Geddes

Is your PPC as perfect as you'd like? Look over the shoulder of PPC Master Brad Geddes, and see how how he audits and optimizes real, live campaigns in real-time. From bidding to quality score, keywords to match types, and everything in between, you'll see what he likes, what he changes, and why. It's your chance to be a fly on the wall, and learn real actionable techniques that you can apply to your own campaigns today.

Date & Time: Wednesday, July 24 @ 9:30 am Pacific

Members Only: Register for this PPC Workshop

July 25: Mobile Marketing Workshop: How To Not Get Fired For Choosing The Wrong Mobile Strategy
Jeff Hasen
Jeff Hasen

Choosing the right mobile marketing strategy can get you promoted; the wrong one can get you fired. Which one is which? Join Jeff for an overview of Foursquare, geo-fencing, triangulation, and more. Discover the technologies, products, and strategies available to you, and learn from some notable successes and failures. Then take that insight into your next planning session, and make the decisions that will guide you to success. Choose wisely, Grasshopper, and great things will come.

Date & Time: Thursday, July 25 @ 9:30 am Pacific

Members Only: Register for this Webinar Workshop

July 31: Content Marketing Workshop: Content Marketing Part 5 of 6: The Trustability Trifecta
Greg Jarboe
Greg Jarboe

This workshop has been rescheduled to July 31st. Want to be recognized as a trusted industry expert? There are three things that make an authority credible: Expertise, trustworthiness, and likability. Nail all three, and you'll be the go-to expert that prospects depend on. Learn how to cultivate, communicate, and capitalize on these traits to build your reputation as a trusted resource. Then you'll be on everyone's speed dial.

Date & Time: Wednesday, July 31 @ 9:30 am Pacific

Members Only: Register for this Social Media Workshop

 

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We offer two free workshops per month. All others require membership.

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Conference Call Instructions

Phone Numbers: (if you don't see your country below, you can join us using a headset connected to your computer)

United States: 516-453-0014

Australia: +61 (0) 2 8014 7529
Austria: +43 (0) 7 2088 0452
Belgium: +32 (0) 38 08 0292
Canada: 416-800-9293
Denmark: +45 69 91 84 59
Finland: +358 (0) 341 08 9275
France: +33 (0) 182 880 275
Germany: +49 (0) 898 7806 6470
Ireland: +353 (0) 15 262 855
Italy: +39 0916193314
Netherlands: +31 (0) 202 629 698
New Zealand: +64 (0) 9 442 7305
Norway: +47 85 22 68 45
Spain: +34 925670951
Sweden: +46 (0) 770 791 805
Switzerland: +41 (0) 415 0008 65
United Kingdom: +44 (0) 161 660 8220


Access Code: Shown in email from GoToWebinar.
Audio PIN: Shown after joining the Webinar.

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