Jennifer Evans Cario
Embrace the multi-screen revolution before it passes you by. TV viewers love their Twitter, and that means cross-platform nirvana for the savvy marketer. SMB or Enterprise, you've got loads of options to go beyond 140 characters and use multi-media to keep your messaging exciting and interactive. Whether you're extending your TV Ads onto Twitter, targeting users who have seen your ad elsewhere, or inserting your ad directly into the conversation with Twitter Cards, there's a LOT of room for companies big and small to master the Twitter TV game.
Date & Time: Thursday, April 17 @ 9:30 am Pacific
Are your friends worth the trouble it took to get them? Or are they high maintenance and a drain on your resources? Having loads of "likes" might make you warm and fuzzy, but you can't take likes to the bank. Measuring social media means setting realistic expectations for performance, and measuring results, so you can let the data decide who's worth your time. Discover the best practices for measuring and managing your social outreach, and get yourself some friends your mother would approve of.
Date & Time: Friday, April 25 @ 9:30 am Pacific
SEO is a competitive sport, and if you're not scouting the competition, they'll eat your lunch. Lucky for you, Todd's been checking the stats and he's got the lowdown on building a winning roster of SEO strategies. From setting realistic SEO goals to SERP opposition analysis, SEO tools to the 3 query types, you'll never again fear competing against big brands or next door neighbors. Once you master competitive analysis, every at-bat is a home run.
Date & Time: Tuesday, April 29 @ 11:00 am Pacific