Our webinars are updated monthly. If you're not seeing a webinar for the discipline you're looking for, check back soon to see the new batch. Thanks!
Is your content feeling a little weak? Campaign performance kind of anemic? Unsure if you should supplement with video or articles? You need a content checkup. Lucky you; Greg's running a free clinic to assess the health of your content, make recommendations to improve its performance, and brainstorm ways to get more bang for your content buck. Whether it's your campaign in review, or you're just observing how Greg audits someone else's content, you'll learn loads about maximizing content impact. NOTE: Want your campaign in the review queue? Email us at firstname.lastname@example.org asap, and let us know... we can't get to everyone, but we'll do our best.
Date & Time: Monday, July 13 @ 9:30 am Pacific
Jennifer Evans Cario
In a world where customers crave constant content and consume it across multiple channels on all their devices, how can you possibly generate enough to satisfy their hunger? Imagine building one piece of high value megacontent that can fill your calendar with days or even weeks of "teaser" content for all your social media channels. Imagine creating a unified cross-channel campaign that tames your content calendar, and defines very specific areas of interest in your audience to generate highly targeted leads. It's not a fairy tale. You can do it. And Jen can show you how.
Date & Time: Wednesday, July 15 @ 9:30 am Pacific
Thanks, "Native Advertising"... yet another marketing skill to master. But don’t let it get you down ... You're probably more familiar with native advertising than you realize. As a subset of content marketing, it appears outside the usual display ad real estate, in the flow of editorial content. More than just sponsored content, native is designed to be more viral... and it works. Native is viewed longer, and is far more likely to be shared, than other advertising. Discover the impact that native is making on the ad industry, and whether it's a viable new path for you and your content.
Date & Time: Thursday, July 16 @ 9:30 am Pacific
How are marketing leaders and top brands maximizing mobile? Jeff Hasen spent a year talking with the brightest minds in mobile, marketing, and business, seeking answers to the toughest questions facing marketers in the mobile era. Now he's sharing the stories, lessons, and insights from his new book, "The Art of Mobile Persuasion". Discover how brands like Google, REI, Coca-Cola, ESPN and others are maximizing their customer's journey, and tackling challenges like personalization, privacy, the self-sufficient mobile user, and more. The lessons learned from these stories could just change the way you think about the future of marketing.
Date & Time: Tuesday, July 21 @ 9:30 am Pacific
Had enough one-size-fits-all magic bullets from marketing gurus? What if we gave you a framework that helped you define all the unique aspects of your business, and delivered a solution customized to your unique set of variables? This is it. Avinash's See-Think-Do-Care process shows you how to look at your entire digital business, define what customer problems you're trying to solve, and generate measurable data-driven recommendations for a cleaner, more relevant measurement strategy. If you want to make more informed decisions about content, engagement, conversion, and retention, you need the S-T-D-C business framework!
Date & Time: Thursday, July 23 @ 9:30 am Pacific
Penguin changed link building forever, and we're still refining what works and what doesn't. Halfway through 2015, it's time to evaluate the latest do's and don'ts that'll build domain authority and organic visibility without spammy outdated techniques. Discover the best link development tools to evaluate your site's link profile, and categorize and build links according to current best practices and Google's webmaster guidelines. You - and your site - will be stronger for it.
Date & Time: Tuesday, July 28 @ 11:00 am Pacific