Everything old is new again. It's especially true of email marketing. That old-school stalwart of customer outreach is back, and it's more sophisticated and powerful than ever. Learn how email is evolving into a focused and refined basis for "intelligent marketing" - and how you can use it to effectively target and persuasively engage your audience with relevant messaging.
Date & Time: Tuesday, December 10 @ 9:30 am Pacific
Feeling lost in your geographic targeting? Find out whether bid modifiers or separate campaigns are best for targeting regionally, and learn to ensure only local or statewide searchers can see your ad. Brad is here to help you navigate your way through uncharted territory, set up your location based campaigns, and show you where the dragons be.
Date & Time: Wednesday, December 11 @ 9:30 am Pacific
Struggling to get actionable data from your old analytic reports? Searching for new ways to communicate campaign successes? Technology's constantly changing, and so are the Web Analytics tools we all know and love. So it's vital to keep up to date and adapt fast. Join Avinash for this real-time site clinic, and watch as he examines some real custom reports (maybe even yours), and shows you new ways to create reports that focus on what really matters.
Date & Time: Thursday, December 12 @ 9:30 am Pacific
No traffic, no revenue. More traffic, everybody wins. Want solid strategies for generating the kind of traffic you need to succeed? Todd's got your answer. Join us for this interactive workshop, and watch as Todd takes volunteers from the audience, and does a live SEO audit on their websites. You'll learn loads from his insightful feedback, and discover how you can successfully improve your site to gain more qualified traffic.
Date & Time: Tuesday, December 17 @ 11:00 am Pacific
There's a ton to learn about the psychological, social and content triggers that affect the success of your video content. Applying what you learn to developing and testing your video's potential can be super valuable. Hear case study examples from experienced marketers about what pitfalls they've encountered, the tools they were using, and their subsequent CRO results. There's nothing like learning from the success - and failure - of those who have gone before.
Date & Time: Wednesday, December 18 @ 9:30 am Pacific
Jennifer Evans Cario
Establish, Educate, Entertain and Inspire are the four goals of content marketing. But how can you find ways to achieve them all? Never fear, Jenn is here to show you how different types of content address each of these goals. Learn when infrographics are the thing vs. when games or contests are your winners! And discover why viral videos help get some things done, while simple checklists help accomplish others.
Date & Time: Thursday, December 19 @ 9:30 am Pacific