With such a variety of options in display advertising, how can you know what's right for you? Join Matt for an overview of display ads being used today, with a focus on Rich Media and IAB criteria. You'll learn the extensive ways that advertisers can reach an audience, and even create interactions without a click-through.
Date & Time: Tuesday, May 28 @ 9:30 am Pacific
What goes great with online marketing? Mobile marketing, of course. Since most mobile users keep a device constantly within easy reach, the next generation of successful marketers will be those who integrate wireless into their traditional and non-traditional efforts. Make your dollars work harder, and get more measurable results, with the inclusion of mobile.
Date & Time: Wednesday, May 29 @ 9:30 am Pacific
Panda and Penguin rocked the SEO world for the unprepared. And whatever fuzzy little two-toned animal update comes next, it’s guaranteed to turn what you think you know on its ear. Discover how you can future proof your site from additional problems, and build a site that Google will love. You’ll learn to identify and diagnose potential problems, and protect your precious organic search traffic from being taken down like a gazelle.
Date & Time: Thursday, May 30 @ 11:00 am Pacific
Running a PPC campaign without Analytics is like running a marathon without a stopwatch. You know you’re running; But how well are you doing? Pairing your PPC with Analytics will give you better insights into your data, so you can understand your successes and recognize your failures. You'll make better, more informed bid and optimization decisions. Because every second counts.
Date & Time: Wednesday, June 5 @ 9:30 am Pacific
Want more loyal customers? Aim at them. Get the latest insight into rich media ad types, and learn to target your audience with a more refined and effective display ad strategy. Matt gets to the core of media and display advertising, and shows you how you to find new customers, and increase loyalty.
Date & Time: Tuesday, June 11 @ 9:30 am Pacific
Bad news: Your website is broken, and you don’t even know it. Good news: Todd Malicoat wants to show you the most common SEO mistakes, teach you how to identify them, and explain exactly what to do to fix them. This is your chance to learn his insider techniques for optimizing your site, reducing duplicate content, and creating a more search friendly site with a variety of SEO tools. Why would you miss this?
Date & Time: Thursday, June 13 @ 11:00 am Pacific
Seems like your customers are always on Facebook; But they’re not always at their computers. Now you can reach your Facebook audience wherever they are, thanks to some powerful and effective new mobile marketing options. Join Jeff for the lowdown on all these great new tools, and find out how they rate at getting your message where it needs to be.
Date & Time: Tuesday, June 18 @ 9:30 am Pacific
It's 10 O'Clock: Do you know where your content is? Studies show an alarming number of content marketing campaigns are aimed at the wrong channel. Join Greg for a look at the top 5 social media sites used by content marketers, prospects and consumers - and how they often don't align. Plus, we'll take a bonus look at Pinterest, the fastest growing platform used by both marketers and Internet users.
Date & Time: Wednesday, June 19 @ 9:30 am Pacific
What do Big Data, Conversion Rate Optimization, and Quality Score have in common? Only everything. Discover how these critical elements are the three legs of a well-balanced online marketing stool. You'll learn how they work together, and how you can use them to build more powerful and effective campaigns.
Date & Time: Thursday, June 20 @ 9:30 am Pacific
Jennifer Evans Cario
It's like shouting in a hurricane: Your Facebook updates are competing with a landslide of LOLcatz, political rants, and food pron. What can you do? Paid promotions to the rescue! Discover the magic of paid promotions, the 20% rule, and how you can use them to build email lists, help EdgeRank, and more. You'll like what you hear.
Date & Time: Wednesday, June 26 @ 9:30 am Pacific
Are your campaigns performing to their full potential? Learn to use cost data import for an accurate view of campaign performance and the ROI of your marketing activities. You'll know just how much a campaign costs, and how much revenue it generates. Then you can make data driven decisions to improve your numbers!
Date & Time: Thursday, June 27 @ 9:30 am Pacific