No traffic, no revenue. More traffic, everybody wins. Want solid strategies for generating the kind of traffic you need to succeed? Todd's got your answer. Join us for this interactive workshop, and watch as Todd takes volunteers from the audience, and does a live SEO audit on their websites. You'll learn loads from his insightful feedback, and discover how you can successfully improve your site to gain more qualified traffic.
Date & Time: Tuesday, December 17 @ 11:00 am Pacific
There's a ton to learn about the psychological, social and content triggers that affect the success of your video content. Applying what you learn to developing and testing your video's potential can be super valuable. Hear case study examples from experienced marketers about what pitfalls they've encountered, the tools they were using, and their subsequent CRO results. There's nothing like learning from the success - and failure - of those who have gone before.
Date & Time: Wednesday, December 18 @ 9:30 am Pacific
Jennifer Evans Cario
Establish, Educate, Entertain and Inspire are the four goals of content marketing. But how can you find ways to achieve them all? Never fear, Jenn is here to show you how different types of content address each of these goals. Learn when infrographics are the thing vs. when games or contests are your winners! And discover why viral videos help get some things done, while simple checklists help accomplish others.
Date & Time: Thursday, December 19 @ 9:30 am Pacific
Sometimes it feels like marketing is an elephant, and we’re all blind marketers just guessing at what works. Get back to the evergreen basics with this primer, and rediscover the fundamental principles and processes for creating, communicating, delivering, and exchanging product and services effectively. These core truths are the fountainhead from which all successful marketing flows.
Date & Time: Tuesday, January 7 @ 9:30 am Pacific
December was frantic, and you probably turned your campaigns upside-down grasping for that last converting holiday click. That’s totally okay, but now it’s time to put your house back in order and set course for a new year. Join Brad for some insights on auditing your account, defining fresh goals, and getting yourself primed for a great year of PPC advertising in 2014.
Date & Time: Wednesday, January 8 @ 9:30 am Pacific
Is your Content Marketing initiative big enough? No strategy is “one size fits all” and it’s important to build a plan to match the size of your business. Luckily, Greg’s here to give you the rundown on choosing the right content marketing strategy. Whether you’re a small business, a mid-sized company, or a large corporation, you’re sure to find the perfect fit.
Date & Time: Wednesday, January 15 @ 9:30 am Pacific
Jennifer Evans Cario
While social media provides amazing opportunities to create touch points with potential customers, it's essential not to undervalue the power of face to face meetings. Whether you are a brick and mortar retailer, a B2B services company or a soloprenuer, learn how creative offline engagement at your store, conferences or events can be used to catapult your social profile to the next level.
Date & Time: Tuesday, January 21 @ 9:30 am Pacific
Tablet sales exploded over the holiday, and that means millions of devices (and their owners) are ready to receive your message. Have you got a cross-device strategy in place yet? You do now. Learn the powerful, actionable tactics that will put your message in the hands of all those consumers who are new tablet owners. It’s easier than you think.
Date & Time: Thursday, January 23 @ 9:30 am Pacific
Don’t get left in the dust. Local search has matured and you simply can’t afford to ignore local listing and reviews and still expect to drive new business to your site. Even Google continues to evolve: Places is being merged with Google+, and ranking factors are shifting under your feet. Join Todd and get the inside track on improving your local business search presence, local search ranking factors, and the tools that will help you own your local market..
Date & Time: Tuesday, January 28 @ 11:00 am Pacific
Looking to add some awesome custom reports to your Google Analytics arsenal? Let Avinash Kaushik give you a battle plan for building awesome Google Analytics custom reports. You’ll be armed to identify your unique actionable insights quickly, and make data driven decisions that can turn the tide toward victory.
Date & Time: Wednesday, January 29 @ 9:30 am Pacific
Is the pen mightier than the sword? In the marketing world, it sure is! A few changes to your website copy can drastically increase your conversion rate. The best part is you don’t have to be a wordsmith to succeed. Bryan's got 5 simple and practical copywriting techniques that will help boost your conversions. See Spot Convert. Convert, Spot, Convert!
Date & Time: Thursday, January 30 @ 9:30 am Pacific