Our webinars are updated monthly. If you're not seeing a webinar for the discipline you're looking for, check back soon to see the new batch. Thanks!
Jennifer Evans Cario
Content has always been King; but in a democratized web, user generated content wields the real power. Discover how successful companies are building powerful content campaigns with the help of their own customers, through pictures, videos, testimonials, and more. See some impressive real-world examples, and generate some exciting new ideas of your own for getting your customers to help create your campaign fodder. You'll learn to solicit, gather, implement, and harness the influence of user generated content.
Date & Time: Wednesday, September 24 @ 9:30 am Pacific
What's better than knowing what customers are doing on your site? Knowing "why" they do it. Qualitative data is a window into the mind of the customer that provides a long term strategic competitive advantage... because while 99% of your competitors are obsessing over the quantitative "what", they're missing the more valuable "why." Discover Avinash's favorite quantitative tools and techniques that reveal the strengths and weaknesses of your design, UI, features & functions, and customer experience... and illuminate the path to improvement. It's why you got into analytics in the first place.
Date & Time: Thursday, September 25 @ 9:30 am Pacific
Authorship is dead. Long live SEO. In yet another example of just how fast life in SEO can change, Google announced the death of authorship photos and names in the search results. Yep, in just a few short days, Authorship went from being a best practice implementation to a non-existent relic. Learn what impact it had (if any) and discover the SEO tools and techniques you can still use to increase your topical authority.
Date & Time: Tuesday, September 30 @ 11:00 am Pacific
Where's the ROI in YouTube marketing? A majority of B2B marketers are posting content to YouTube, but they're struggling to see value in it. And frankly, B2C marketers could stand to do better too. What do the smart content marketers do? Focus on best practices that are working for successful campaigns, and review case studies of the winners for guidance. Greg Jarboe's got both, plus plenty of sage advice for empowering both B2B and B2C marketers to get the most from their YouTube content.
Date & Time: Tuesday, October 7 @ 9:30 am Pacific
Why adjust your campaigns for the holiday season? Here's why: Q4 isn't just about holiday retail shopping. It's about business cycles, fiscal cycles, taxes, travel, and more. And throughout the quarter, customers move through their own personal buying cycles ... So your messaging needs to change through the season. Get ahead of fourth quarter opportunities, and educate yourself in the tactics that'll best speak to your customers’ seasonal concerns. It’s just smart business.
Date & Time: Tuesday, October 21 @ 9:30 am Pacific
How do marketers repair a broken trust? From Home Depot to Target, eBay to Gmail, large scale data breaches are shaking the confidence of consumers and costing businesses dearly. And when sensitive data is compromised, it falls to marketers to rebuild brand equity and shattered customer trust. Join best selling author Bryan Eisenberg and special guest Bo Holland, Founder & CEO of AllClearID.com, and discover the marketer's best tools, tactics and strategies for rebounding from a data breach.
Date & Time: Thursday, October 30 @ 9:30 am Pacific