Our webinars are updated monthly. If you're not seeing a webinar for the discipline you're looking for, check back soon to see the new batch. Thanks!
Offering steak to a vegetarian? That's a one-to-many campaign, and it's not just impersonal, it's an embarrassing fail. The future of mobile marketing success is in getting the right message to the right person at the right time, based on personal and behavioral data that makes the offer relevant and welcome. It's not going to be easy. But the marketer who gets ahead of that curve is the marketer that will dominate on mobile. Join Jeff for a conversation about the very latest -- and the future -- in personalization; the products, tools, and solutions to address consumer desires for relevant interactions with their favorite brands on mobile.
Date & Time: Wednesday, May 27 @ 9:30 am Pacific
Jennifer Evans Cario
Post, like, retweet, repeat. Remember when Social Media was that simple and free? Good times. But this ain't your grampa's social media... nowadays you've got to pay to play. Let's lament Facebook's latest algorithm shift and how it killed organic reach. Let's bemoan the conversational sinkhole that Twitter has become. And then let's create a realistic plan for balancing your great content with the reality that you'll need to pay for boosted exposure if you want to keep getting value out of your social media marketing. It's the smart thing to do.
Date & Time: Thursday, May 28 @ 9:30 am Pacific
Still using your grampa's advertising marketplace? With over 50% of ads being handled by automated systems and real-time bidding, programmatic is outpacing even paid search. Discover how you can leverage these highly efficient, high quality markets across a wide variety of demand categories, with more ad formats, on more screens. If you're an advertiser, it's critical to understand this new advertising ecosystem. Here's your chance to get caught up.
Date & Time: Wednesday, June 10 @ 9:30 am Pacific
Yesterday's print media moguls knew what it took to successfully target a highly specific audience. Today, forward‐thinking content marketers are leveraging those tried-and-true tricks of old‐school publishers. They're creating and distributing relevant and consistent content to attract and retain a clearly defined audience, while simultaneously filtering out unqualified prospects – and, ultimately, driving more profitable customer interaction. Discover what it means - and what it takes - to create content that filters for the most valuable viewers.
Date & Time: Tuesday, June 16 @ 9:30 am Pacific
Jennifer Evans Cario
Imagine a world where your every blog post extends to every relevant social platform with a unified message, a consistent style, and a graphic that's optimized to its channel. Sweet, right? Discover how you can create a coordinated content marketing calendar that extends beyond your blogs posts. Learn the secret to quickly creating a graphics suite for every post with images tailored to your blog, Pinterest, Facebook, Twitter & Google+. And master the challenge of curating content to Facebook and Twitter from your original blog content. Multiply your message and you'll find its audience everywhere they go.
Date & Time: Thursday, June 18 @ 9:30 am Pacific