Our webinars are updated monthly. If you're not seeing a webinar for the discipline you're looking for, check back soon to see the new batch. Thanks!
When you think SEO, you may think of how to beat the algorithm that sorts, ranks, and provides your information to the public. While it is important to lay out your website for the robots to find your data, it is also important to make it visually appealing for humans. In this webinar, Danny will walk you through some techniques and tactics to keep in mind when working with your SEO strategy and website design.
Date & Time: Tuesday, June 28 @ 11:00 am Pacific
Warc recently announced the 2016 results of the world's best content marketing campaigns based on their business impact. For example, "Penny the Pirate," which ranked #1 combined traditional and digital content -- including an engaging printed book, a video, and an app to highlight vision problems in children for the Australian optical chain OPSM. More than 126,000 parents bought the reading book, the number of eye tests conducted by OPSM increased by 22.6% year-over-year, and the optical chain's sales also grew by 22.4%. In this workshop, Greg will review the lessons learned from this case study and two others.
Date & Time: Thursday, June 30 @ 9:30 am Pacific
The power of Local SEO is amazing, but it's still a bit of a mystery to lots of SMBs. Should you pay an agency, purchase marketing automation tools, or do it yourself? Get the lowdown on the tools, tips and tricks for optimizing your small business local search listing. You'll learn to DIY, and kickstart your local search presence for maximum traffic - online and in the door.
Date & Time: Tuesday, July 12 @ 11:00 am Pacific
When it comes to video marketing, smaller airlines are kicking tail on the big birds. Learn how Turkish Airlines is flying circles around the world’s largest airline brands, and what you can learn from this innovative industry. It's your boarding pass to First Class video marketing.
Date & Time: Monday, July 18 @ 9:30 am Pacific
Jennifer Evans Cario
How are you coming on your social media channels? For members only, Jennifer will work with you during this clinic to help provide advice with your strategy, use, and insight into how you are utilizing Social Media. TO BE CONSIDERED: Submit links to your website & social platforms to firstname.lastname@example.org - attn: Chip if you would like your campaigns to be considered for review.
Date & Time: Wednesday, July 20 @ 9:30 am Pacific
Want to understand how quality score works? With so much data finally available, we can see Google's quality score at scale for more in-depth analysis than ever before. Examining the data from hundreds of millions in spend, we can show you new details about how quality score really works. Get new insights, and a new understanding of this valuable Google ranking.
Date & Time: Thursday, July 21 @ 9:30 am Pacific
While SMS technology has been around for over a decade, it is ever evolving as to how it is used to reach an audience. Jeff will walk us through 10 ways that you can use SMS in your business to help grow a mobile loyalty club and to reach a targeted audience.
Date & Time: Tuesday, July 26 @ 9:30 am Pacific
Are ad blockers hurting your business? Would you know? Here’s how you find out. Discover how to track ad blocking behavior in Google Analytics, easily. We’ll talk about the basics of ad blockers, how to implement enhanced code guidance, how to set Google Analytics front end elements, and you’ll get five awesome reports and KPIs that’ll deliver critical insights from ad blocking behavior. If you want to change your ‘spray and pray’ ad delivery, and gather data that’ll help keep your audience from running for an ad blocker, this is your golden ticket.
Date & Time: Wednesday, July 27 @ 9:30 am Pacific
Mystified by multilingual and international PPC? In this workshop; we'll walk you through how we tested and organized a large enterprise account that operates in multiple countries and languages; all while making sure that the PPC team had the resources to efficiently manage their campaigns. It’s an enlightening look behind the scenes of enterprise PPC.
Date & Time: Thursday, August 4 @ 9:30 am Pacific
How will Skynet impact SEO? RankBrain and other AI algorithms are getting smarter faster, and it’s more important than ever for SEOs to consider how they’re changing the way we do business. But it doesn't need to be the end of the world. Get an update on the latest advances in artificial intelligence, and the strategies you can use to stay ahead of this new search transformation. Come with us if you want to rank.
Date & Time: Tuesday, August 9 @ 11:00 am Pacific
Struggling to stand out on social video? Stop throwing air balls, and learn from the pros. The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube. Discover the strategies and tactics they're using to bury the competition, and how you can apply them to your campaigns.
Date & Time: Wednesday, August 10 @ 9:30 am Pacific
What 2 things are critical for successful holiday and seasonal marketing campaigns? Careful planning and getting an early start. In fact, the marketer who starts now will reap big rewards come November and beyond. Lucky you, Jeff's got your checklist for making the most of your mobile marketing during the holidays. Discover what you need to do now, despite the heat and summer vacations, to ensure wins in November and December.
Date & Time: Thursday, August 18 @ 9:30 am Pacific
Remarketing isn’t just for the display network. With Remarketing Lists for Search Ads, you can apply remarketing principles to the search network. Get top tips for creating and managing lists with a variety of tactics and techniques.
Date & Time: Thursday, September 8 @ 9:30 am Pacific
Last year, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in... with a dedicated 700K gamers staying for the full 6 hours. Discover the live-streaming best practices you can emulate to level-up your brand moment into an event for the ages.
Date & Time: Wednesday, September 14 @ 9:30 am Pacific
Still thinking it's early days for mobile marketing? Time to catch up. Best practices have been established, and they provide great lessons to guide you in creating effective and affordable campaigns that will work today. Jeff's ready to walk through the steps to avoid pitfalls, maximize budget, and reach your customers wherever they are with the messages they're waiting for, in their moment of decision.
Date & Time: Thursday, September 22 @ 9:30 am Pacific
It’s almost too late to prep your holiday campaigns. So if you've got any last-minute preparations, you'd best get to work - they need to be finalized sooner rather than later if they're going to have an impact. Don’t miss out on Brad’s critical tips for preparing, managing, and maximizing your marketing for the holidays.
Date & Time: Thursday, November 10 @ 9:30 am Pacific
There’s nothing more powerful than a second set of expert eyes on your PPC campaigns and strategies. In this year-end workshop, Brad’s taking a look under the hood of a few member accounts, and giving live feedback on improvements that can be made to make the most of the new year. It’s a rare chance to get insight and guidance from an industry leader on your real-world challenges… so don’t miss out. TO BE CONSIDERED for a live review, contact email@example.com - attention Chip, and we’ll get you in the queue.
Date & Time: Thursday, December 1 @ 9:30 am Pacific