"It's Analytics meets SEO, but with zombies." 90% of keywords are dead, but the surviving SEO tactics are strong, thanks to powerful custom reporting in GA. Discover how you can generate special reports specifically designed to glean actionable data on your SEO efforts, and find opportunities to strengthen your SEO in the post-keyword landscape. It just may be the cure for the dead keyword.
Date & Time: Thursday, March 13 @ 9:30 am Pacific
Is your link strategy getting sand kicked in its face? You need a one-on-one workout. Join Todd in this live site clinic, and get a real-time review of your existing site. You'll brainstorm a few tactics and strategies for generating valuable link juice from qualified sources. Submit your own site for review (we'll get to as many as we can), or just listen in and learn by observing. Either way, we're ready to pump -- you -- up. Submit your site ahead of time at: info [at] marketmotive.com
Date & Time: Tuesday, March 18 @ 11:00 am Pacific
To App or not to App; That is the question. 90 percent of app users are gone after six months... is there appeal in pursuing an app strategy? Learn what trends to consider, which actions to take and the mistakes to avoid as you seek your appropriate place in the hearts and pockets of mobile users through applications.
Date & Time: Thursday, March 20 @ 9:30 am Pacific
Why be an average content marketer? You can't leap a canyon by jumping halfway. There are 15 critical B2B content marketing tactics -- yet most marketers only use a few. So join Greg and discover the tactics ranked most effective by the industry's top content marketers. With this full arsenal of tools, you'll bridge the gap from good to great in no time.
Date & Time: Tuesday, March 25 @ 9:30 am Pacific
AdWords savvy? Let's find out. Join in on this live audit, and watch real-time as Brad goes beyond the data to explain the features and settings that make for a truly healthy AdWords account. You'll see best practices for conversion tracking, extensions, search vs display, negative keywords, modified broad match, default bids, filters, and automated rules. There's no better education than watching over the shoulder of a true master. NOTE: Want your account considered for this live review? Let us know by April 1 at info @ marketmotive.com and we'll be in touch (you'll need to temporarily share your account with Brad.)
Date & Time: Tuesday, April 15 @ 9:30 am Pacific