What do Big Data, Conversion Rate Optimization, and Quality Score have in common? Only everything. Discover how these critical elements are the three legs of a well-balanced online marketing stool. You'll learn how they work together, and how you can use them to build more powerful and effective campaigns.
Date & Time: Thursday, June 20 @ 9:30 am Pacific
Jennifer Evans Cario
It's like shouting in a hurricane: Your Facebook updates are competing with a landslide of LOLcatz, political rants, and food pron. What can you do? Paid promotions to the rescue! Discover the magic of paid promotions, the 20% rule, and how you can use them to build email lists, help EdgeRank, and more. You'll like what you hear.
Date & Time: Wednesday, June 26 @ 9:30 am Pacific
Are your campaigns performing to their full potential? Learn to use cost data import for an accurate view of campaign performance and the ROI of your marketing activities. You'll know just how much a campaign costs, and how much revenue it generates. Then you can make data driven decisions to improve your numbers!
Date & Time: Thursday, June 27 @ 9:30 am Pacific
SEO is dead. Long live SEO. It’s a multi-hyphenate world now, and if SEOs want to stay relevant in the marketplace, they’ll need to expand their skill sets. Discover the 6 critical skills that every SEO needs to embrace; from copywriting and design, to analytics, revenue analysis and conversion. Because improving rankings with SEO is no longer enough.
Date & Time: Wednesday, July 10 @ 9:30 am Pacific
What you don’t know can hurt you. Luckily, user testing can open your eyes to unforeseen problems … and opportunities for improvement. And it's even more important as the internet migrates from the computer to tablets and interactive mobile apps. Join Bryan and his guest Chris Hicken of UserTesting.com, and discover how a proper testing strategy can have a profound impact on customer satisfaction, conversion, and profits. Because you don’t know what you don’t know. Yet.
Date & Time: Tuesday, July 16 @ 9:30 am Pacific
What do your competitors know that you don't know? Very little, if you do it right. The better you know your competitors, the better you can compete. Avinash Kaushik explains how using Google Trends, HitWise, Quantcast and other tools can bring valuable visibility into your competitors' online successes (and failures). Then, learn to measure, analyze, and apply that data to make a real difference in your business. Discover why search data analysis is called the database of intention, and why it provides such powerful insight. Avinash will review the paid and free tools that can provide priceless competitive data around the corner, or around the world. This may just make you rethink what it means to do web analytics.
Date & Time: Wednesday, July 17 @ 9:30 am Pacific
Jennifer Evans Cario
If you're just looking at the bottom line to measure social media impact, you're missing out. Discover some surprising ways social media can impact your business that should be on your radar. Learn how social can guide your marketing message, help determine which product lines to launch, and help maintain your brand recognition and mindshare. You'll expand your definition of what social media is, and how it can benefit you above, and beyond, the bottom line.
Date & Time: Thursday, July 18 @ 9:30 am Pacific
Pinpoint your site's pain points with a serious site audit. Our special guest Annie Cushing of AnnieLytics.com will show you just what makes for a really great site audit. Learn about keyword research, internal architecture, sitemaps, technical issues, offsite equity, domain authority, and page quality all in under an hour! This webinar will be a whirlwind of information with actionable takeaways for you to make your website better. Feel the pain! And then you can fix it.
Date & Time: Tuesday, July 23 @ 11:00 am Pacific
Is your PPC as perfect as you'd like? Look over the shoulder of PPC Master Brad Geddes, and see how how he audits and optimizes real, live campaigns in real-time. From bidding to quality score, keywords to match types, and everything in between, you'll see what he likes, what he changes, and why. It's your chance to be a fly on the wall, and learn real actionable techniques that you can apply to your own campaigns today.
Date & Time: Wednesday, July 24 @ 9:30 am Pacific
Choosing the right mobile marketing strategy can get you promoted; the wrong one can get you fired. Which one is which? Join Jeff for an overview of Foursquare, geo-fencing, triangulation, and more. Discover the technologies, products, and strategies available to you, and learn from some notable successes and failures. Then take that insight into your next planning session, and make the decisions that will guide you to success. Choose wisely, Grasshopper, and great things will come.
Date & Time: Thursday, July 25 @ 9:30 am Pacific
This workshop has been rescheduled to July 31st. Want to be recognized as a trusted industry expert? There are three things that make an authority credible: Expertise, trustworthiness, and likability. Nail all three, and you'll be the go-to expert that prospects depend on. Learn how to cultivate, communicate, and capitalize on these traits to build your reputation as a trusted resource. Then you'll be on everyone's speed dial.
Date & Time: Wednesday, July 31 @ 9:30 am Pacific