Our webinars are updated monthly. If you're not seeing a webinar for the discipline you're looking for, check back soon to see the new batch. Thanks!
Jennifer Evans Cario
After a massive burst of conversation around the supposed plans to drop Twitter's 140 character Tweet limit, a lot of marketers were left wondering what the changes might mean to how we use Twitter. For others, the news was a reminder that Twitter is still an active social media channel, even if they had dropped it from their own strategies. Join Jen Cario as we take a walk through the current state of Twitter marketing, including some perspective on whether your company needs to maintain a Twitter presence and a few ideas on how the channel can still be leveraged.
Date & Time: Wednesday, May 25 @ 9:30 am Pacific
VentureBeat has taken a close look at Facebook video and YouTube to determine which social media platform is winning the battle for viewing hours. According to a VB Insight Report, "Facebook's fast-growing digital video push is still very much a minnow to Google's whale." In this workshop, Greg will review the critical data and latest trends and then share strategic insights and tactical advice with content marketers.
Date & Time: Thursday, May 26 @ 9:30 am Pacific
SEO Practitioners face a variety of important day to day tasks and challenges that require access to important data. Todd will look at tools for competitive research, keyword analysis, on-site optimization, and link building, among others, in this tour through his toolbox. This could include, but is not limited to ScreamingFrog, DeepCrawl, LinkResearchTools.com, AuthorityLabs, Moz.com, SEMRush, and several others. Streamline your workflow with a sample of both free and paid search tools that are used throughout the SEO process.
Date & Time: Tuesday, May 31 @ 11:00 am Pacific
Everyone loves a great case study. They show you what worked, what failed, and can give you great ideas to think creatively about your account. In part two of this session, Brad will finish up with some of his favorite case studies in the past few years.
Date & Time: Wednesday, June 15 @ 9:30 am Pacific
The auto industry has been early in mobile and has been among the most successful. Jeff will walk us through lessons that can be applied to all businesses and walk through best practices and case studies that will enable you to better reach your audiences.
Date & Time: Tuesday, June 21 @ 9:30 am Pacific
Jennifer Evans Cario
Whether you are engaged in B2C or B2B marketing, there's no denying the fact that social media has forever altered the sales cycle. Join Jen Cario as she explores the best ways to integrate social marketing components into your sales efforts. You'll gain valuable insight into how your B2B sales team can work together with your content marketing team for increased leads and higher close rates. We'll also take a realistic look at how your sales team can function as one of your strongest allies when it comes to planning your content for the upcoming quarter.
Date & Time: Thursday, June 23 @ 9:30 am Pacific
When you think SEO, you may think of how to beat the algorithm that sorts, ranks, and provides your information to the public. While it is important to lay out your website for the robots to find your data, it is also important to make it visually appealing for humans. In this webinar, Danny will walk you through some techniques and tactics to keep in mind when working with your SEO strategy and website design.
Date & Time: Tuesday, June 28 @ 11:00 am Pacific
Warc recently announced the 2016 results of the world's best content marketing campaigns based on their business impact. For example, "Penny the Pirate," which ranked #1 combined traditional and digital content -- including an engaging printed book, a video, and an app to highlight vision problems in children for the Australian optical chain OPSM. More than 126,000 parents bought the reading book, the number of eye tests conducted by OPSM increased by 22.6% year-over-year, and the optical chain's sales also grew by 22.4%. In this workshop, Greg will review the lessons learned from this case study and two others.
Date & Time: Thursday, June 30 @ 9:30 am Pacific
Jennifer Evans Cario
How are you coming on your social media channels? For members only, Jennifer will work with you during this clinic to help provide advice with your strategy, use, and insight into how you are utilizing Social Media. TO BE CONSIDERED: Submit links to your website & social platforms to firstname.lastname@example.org - attn: Chip if you would like your campaigns to be considered for review.
Date & Time: Tuesday, July 19 @ 9:30 am Pacific
Want to understand how quality score works? With so much data finally available, we can see Google's quality score at scale for more in-depth analysis than ever before. Examining the data from hundreds of millions in spend, we can show you new details about how quality score really works. Get new insights, and a new understanding of this valuable Google ranking.
Date & Time: Thursday, July 21 @ 9:30 am Pacific
While SMS technology has been around for over a decade, it is ever evolving as to how it is used to reach an audience. Jeff will walk us through 10 ways that you can use SMS in your business to help grow a mobile loyalty club and to reach a targeted audience.
Date & Time: Tuesday, July 26 @ 9:30 am Pacific
Mystified by multilingual and international PPC? In this workshop; we'll walk you through how we tested and organized a large enterprise account that operates in multiple countries and languages; all while making sure that the PPC team had the resources to efficiently manage their campaigns. It’s an enlightening look behind the scenes of enterprise PPC.
Date & Time: Thursday, August 4 @ 9:30 am Pacific
Remarketing isn’t just for the display network. With Remarketing Lists for Search Ads, you can apply remarketing principles to the search network. Get top tips for creating and managing lists with a variety of tactics and techniques.
Date & Time: Thursday, September 8 @ 9:30 am Pacific
It’s almost too late to prep your holiday campaigns. So if you've got any last-minute preparations, you'd best get to work - they need to be finalized sooner rather than later if they're going to have an impact. Don’t miss out on Brad’s critical tips for preparing, managing, and maximizing your marketing for the holidays.
Date & Time: Thursday, November 10 @ 9:30 am Pacific
There’s nothing more powerful than a second set of expert eyes on your PPC campaigns and strategies. In this year-end workshop, Brad’s taking a look under the hood of a few member accounts, and giving live feedback on improvements that can be made to make the most of the new year. It’s a rare chance to get insight and guidance from an industry leader on your real-world challenges… so don’t miss out. TO BE CONSIDERED for a live review, contact email@example.com - attention Chip, and we’ll get you in the queue.
Date & Time: Thursday, December 1 @ 9:30 am Pacific