Our webinars are updated monthly. If you're not seeing a webinar for the discipline you're looking for, check back soon to see the new batch. Thanks!
Email campaigns on autopilot? Grab the wheel and take control. Learn what it takes to build more effective emails in this live clinic. Submit your monthly newsletter, segmented mailing, welcome series, product consumption campaign, or automated form follow-ups... and then watch as Matt finds new opportunities for improved response and engagement. If you've got stats to share, all the better. And even if we don't get to yours, you'll learn a lot just by observation. Email info [@] marketmotive.com to have your campaign considered.
Date & Time: Thursday, February 5 @ 9:30 am Pacific
Jennifer Evans Cario
Hoping to make your picture-based content even more potent? Pinterest is providing their powerful Promoted Pins feature to everyone. Discover the opportunities this presents, plus get insight into the latest permutations of the algorithm, and a few other perks for plotting the perfect Pinterest plan. We promise you'll be pleased with the results.
Date & Time: Tuesday, February 10 @ 9:30 am Pacific
A thorough audit of your AdWords account can mean more qualified leads and more sales. Want to see how a master does it? Watch over Brad's shoulder as he walks through a few live audits of working accounts, and offers feedback on improving ad performance. You'll see how to pinpoint what's working, and what's not, so you can refine and optimize your campaigns. It doesn't get more hands-on than this. Current members: Want your account reviewed live? Contact us early for consideration at info (at) marketmotive.com.
Date & Time: Thursday, February 12 @ 9:30 am Pacific
NOTE DATE CHANGE: Originally scheduled for Jan 29, this webinar has moved to Feb 17. Heads up: Sooner or later all Google Analytics accounts will be required to use Universal Analytics. That means many important features, not the least of which is the ability to bring together offline and online data, like which online campaigns drove leads that your sales team closed over the phone. Join John and Avinash to learn just what UA involves, how to implement it, and what the results will look like.
Date & Time: Tuesday, February 17 @ 9:30 am Pacific
When does a notification become an intrusion? When does information become overload? From text alerts to ibeacons, loyalty programs to connected cars, we receive an almost ceaseless stream of alerts, offers, and information, increasingly triggered by our location and behavior in real-time. And soon it'll all be on watches and other wearables. Will it become too much? Or is 24x7 contextual contact what consumers want? Get Jeff's insights into the future of always-on marketing, and start charting a strategy for your mobile future.
Date & Time: Thursday, February 19 @ 9:30 am Pacific
You may not know it, but your website is suboptimal: There are SEO options you aren't taking advantage of. How can you find them? Auditpalooza. Watch as one of the industry's top SEOs audits real websites live, and explains how to improve overall performance. Discover hidden opportunities in on-page optimization, structure, speed, usability, and many other important areas to make your website rank and perform better. Current members: want your site considered for a live audit? Contact us at info (at) marketmotive.com and we'll put you on the list.
Date & Time: Tuesday, February 24 @ 11:00 am Pacific
What makes Snapchat a horse of a different color? Disappearing content. How can you benefit from advertising in a space that's temporary? Ask Greg Jarboe. You'll discover why big brands like Taco Bell and Grubhub are jumping on board the Snapchat train, and leveraging disappearing content to get in front of a valuable audience that wants to hear what they've got to say.
Date & Time: Wednesday, February 25 @ 9:30 am Pacific
You've tried creating customer personas, with limited results. Why? It's not enough to create a cast of characters. You have to tell their story. Buyer Legends are stories told from the point of view of your customers, designed to reveal the opportunities and gaps between your current marketing and sales processes and the customer's actual experience on their journey to conversion. Discover how the process of legendary storytelling can reconcile the creative process to data analysis, and reveal the metrics of traditionally hard-to-measure marketing, sales, and customer service processes. You'll improve communications, execution, and testing with stories that clarify and motivate your customer's journey.
Date & Time: Thursday, February 26 @ 9:30 am Pacific
Want to crush the competition? Copy them... then better them. Finding the leader and building on their strengths is a great way to work your way up the rankings. Todd's got the tips, tricks, and tools you need to uncover and improve on your competitor's strategies. Discover how to explore their backlink profiles, on-page tactics, content strategy, and much more, to improve your own site's SEO efforts.
Date & Time: Tuesday, March 31 @ 11:00 am Pacific