Our webinars are updated monthly. If you're not seeing a webinar for the discipline you're looking for, check back soon to see the new batch. Thanks!
Who are the people who are the most likely to discover, watch and share your mobile videos? What types of mobile video content does your target audience discover, watch, and share? Discover how the shift to authentic, user-generated video is impacting video advertising effectiveness. Learn how different video platforms measure views, when to promote organic video with paid media, and how to measure your campaigns.
Date & Time: Tuesday, February 16 @ 9:30 am Pacific
*Rescheduled from Feb 4* What happens when you only target English in the US - are you missing searchers? Should you run campaigns in multiple languages? Should you segment your campaigns by country and language? Even if your entire account is only in a single language - no multi-lingual targeting is actually necessary to take advantage of multi-lingual targeting. In this workshop, we'll look behind the scenes at language targeting and show you options for working with multiple languages, so you can be sure you're reaching everyone you want to reach.
Date & Time: Wednesday, February 17 @ 9:30 am Pacific
Sharing Google Analytics access with a client, coworker, or CEO might be overwhelming for GA beginners since you're essentially tossing them into your account and hoping they navigate to the data they need. More often than not, a custom report that's built for a CEO's perspective can communicate the message without all the clutter. And with the proper settings in GA, you can create and share these kinds of reports in a few simple steps. On this live webinar, Avinash Kaushik and John Marshall walk through these steps that will help you streamline how you get the right data in front of the eyeballs that matter.
Date & Time: Thursday, February 18 @ 9:30 am Pacific
In a world of data and algorithms, how much does desire matter? More every day. The requirements of SEO are changing, and the intent of the user is more powerful and important. Discover how to accommodate user intention, and get the actionable steps that you can take today to start preparing for the future of intent-driven SEO.
Date & Time: Tuesday, February 23 @ 11:00 am Pacific
Jennifer Evans Cario
Facebook is changing big things in 2016. Are you ready? Audience Optimization will be rolling out to everyone soon... and it's going to change a lot of things about how people use the site. It's the first really massive change in about a year, and you need to be ready to take advantage of it. Discover what to expect from the update, how it'll affect you and your audience, and what you can do to make it work for you.
Date & Time: Wednesday, February 24 @ 9:30 am Pacific
Still fumbling with mobile integration with your campaigns? You're not alone. So far, advertisers large and small have dropped the ball when it comes to successfully leveraging mobile, even on the world's largest arena: Super Bowl TV advertising. We’ll look at examples from Super Bowl 50 to see if anything's changed, and identify lessons that we can apply to our own businesses. You want a mobile touchdown? This is your game plan.
Date & Time: Thursday, February 25 @ 9:30 am Pacific