Are your friends worth the trouble it took to get them? Or are they high maintenance and a drain on your resources? Having loads of "likes" might make you warm and fuzzy, but you can't take likes to the bank. Measuring social media means setting realistic expectations for performance, and measuring results, so you can let the data decide who's worth your time. Discover the best practices for measuring and managing your social outreach, and get yourself some friends your mother would approve of.
Date & Time: Friday, April 25 @ 9:30 am Pacific
SEO is a competitive sport, and if you're not scouting the competition, they'll eat your lunch. Lucky for you, Todd's been checking the stats and he's got the lowdown on building a winning roster of SEO strategies. From setting realistic SEO goals to SERP opposition analysis, SEO tools to the 3 query types, you'll never again fear competing against big brands or next door neighbors. Once you master competitive analysis, every at-bat is a home run.
Date & Time: Tuesday, April 29 @ 11:00 am Pacific
Successful enterprise marketers do 3 things better than anyone else: use more content marketing tactics, outsource content creation more often, and integrate campaigns across channels. Then they do another 14 more awesome things. Discover the 17 tactics enterprise marketers rated most effective; plus get some case studies from large organizations who have seen their investment in content marketing pay off big.
Date & Time: Thursday, May 15 @ 9:30 am Pacific
Jennifer Evans Cario
Can you like someone too much? Facebook thinks so. And they've changed their policies yet again to banish advertisers phishing for "likes" and "shares." Discover what this means to your business, and learn how to get around these new restrictions - without taking a hit to your social outreach.
Date & Time: Tuesday, May 20 @ 9:30 am Pacific