What do top converting websites know that you don't? Nothing, after this fascinating video. Bryan Eisenberg walks you through some of his favorite real-world examples of the good, and the bad, in website conversion. From Amazon to GEICO to Victoria's Secret, see what the big guys are doing that little guys can put to use... and a few things you probably shouldn't. Implement just 4 of these 21 tips, designed to optimize your site for visitors and increase your conversion rate, and you'll walk away with a checklist for success.

Length: 41 min.

You will learn:

• Why your website sucks
• What Victoria's Secret is doing so right (it's not what you think)
• How GEICO's gekko lost his scent
• Amazon's obsession with buttons
• Why your first impression may be your last opportunity to convert
• Why appealing to all four personas is critical
• How to make your forms more engaging
• How to avoid the perils of Slice & Dice optimization, and what to do instead
• 4 great ways to use the Voice of the Customer
• Why usability is NOT everything
• Creative ways to put your Thank You page to better use
• Why you should pay attention to your email's preview
• 5 steps to better conversion in just one week