What do top converting websites know that you don't? Nothing, after this fascinating video. Bryan walks you through some of his favorite real-world examples of the good, and the bad, in website conversion. From Amazon to GEICO to Victoria's Secret, see what the big guys are doing that little guys can put to use... and a few things you probably shouldn't. Implement just 4 of these 21 tips, designed to optimize your site for visitors and increase your conversion rate, and you'll walk away with a checklist for success.
Length: 49 min.
You will learn to:
Explain Amazon's obsession with buttons
Design and create more engaging forms
Avoid the perils of Slice & Dice optimization
Describe creative ways to put your "Thank You" page to better use