Analytics for Optimization: How to Find Where to Optimize
You have Key Performance Indicators you'd like to improve. How can you use analytics to set goals and focus your optimization efforts to achieve them? Let Bryan Eisenberg show you the process of using analytics to pinpoint opportunities for conversion optimization. You'll learn to balance the marketing mix, understand segmentation and filtering, and look at your top exit and landing pages for clues to success and failure. Discover the importance of testing your changes and how to prioritize targeted pages for improvement.
Length: 15 min.
You will learn to:
Process your KPIs to set achievable goals
Explain the importance of balancing your marketing mix
Implement segmentation and filtering
Review your top exit and landing pages to reveal opportunity