It's simply not enough to get the sale anymore. These days it's also necessary to ensure that whoever buys your products is satisfied with their purchase. In this workshop, Bryan Eisenberg teaches you how to speak the language of your customers to attract customers, entice them with your offer, get the sale and keep them happy.
Length: 12 min.
You will learn to:
Address problems from the perspective of your customers
Ensure your are satisfying each stage of AIDAS
Generalize why you may want to have a call to action at the top and bottom of the page
Analyze why the little things matter a lot to conversion
Explain why you should always have your add to cart button above the fold
Illustrate how coupon codes can cause conversion problems
Summarize why your return policy should be prominently featured in the checkout process