It's simply not enough to get the sale anymore. These days it's also necessary to ensure that whomever buys your products is satifisfied with their purchase. In this workshop, Bryan Eisenberg teaches you how to speak the language of your customers to attract customers, entice them with your offer, get the sale and keep them happy.

Length: 12 min.

You will learn:

• Why you need to address problems from the perspective of your customers
• How to ensure your are satisfying each stage of AIDAS
• Why you may want to have a call to action at the top and bottom of the page
• Why the little things matter a lot to conversion
• Why you should always have your add to cart button above the fold
• How coupon codes can cause conversion problems
• Why your return policy should be prominently featured in the checkout process