All too often, people use "slice-and-dice optimization" methods to test variables on their landing pages. Ultimately, it's about more than just changing a color or moving things around. Bryan tells us why testing is about understanding the customer's motivation and the critical issues that make people convert. He’ll show you proven methods that will make an impact and increase conversion rates.
Length: 42 min.
You will learn to:
Motivate and influence people
Test for impact, not variations
List three types of action pages
Name the nine variables to include in your landing page and five dimensions to rate them
Recognize 30 key optimization factors broken into four main categories