In this conference call special guests John Quarto-von Tivadar and Tim Ash, two of the leading experts in conversion optimization and testing, join Bryan Eisenberg and John Marshall on the line to discuss where to start when you begin the testing process, what page elements to test, and just as important, what page elements to not test.

Conference Call: June 6, 2008

Length: 1 hour 12 min.

You will learn:

• Why web analytics looks to the past and testing looks to the future
• Why web analytics data makes some testing unnecessary
• How to see what your page looks at multiple resolutions
• Why mouse tracking is a cheap substitute for eye tracking
• Why you should be doing informal usability testing
• How to use on site search to aid the testing process
• How mapping common misspellings to proper search results can boost conversion
• Why you should track search queries that return no results
• Why you should track the percentage of visitors that use site search
• Why customer service reps are a great source of feedback for your site
• How to prioritize your testing needs
• Why you need to factor in the opportunity cost of testing
• Why removing elements of a webpage can be just as effective as adding elements
• How the length of your marketing campaigns can affect testing

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2
• Listen to Part 3