Bryan Eisenberg and John Marshall discuss four perspectives from which to view your conversion optimization efforts.

Length: 27 min.

You will learn:

• How the human brain works
• The difference between personas, profiles, and perspectives
• How Overstock.com immediately increased sales by 5% using the power of perspectives
• How to set up the persuasion architecture
• Why you should "cheat with process"
• The four personas you should be targeting on your website

Related content:

• Conversion Optimization Conference Call Part 2: Site Clinic