Bryan Eisenberg, along with the help of John Marshall, analyzes Market Motive member websites through the four perspectives (Competitive, Methodical, Spontaneous, and Humanistic) of conversion optimization in the second half of the conference call conducted on October 4th. Bryan's insights are both relevant and valuable for anyone with a stake in converting website browsers into paying customers. This is the first in a series we call the "Hot or Not Site Clinic" in which Market Motive faculty members will analyze member websites for adherence to industry best practices.

Length: 56 min.

You will learn:

• How the persuasion architecture applies to the website of:
  • an online ticket broker
  • a contract manufacturer
  • a health insurance quote provider
  • a prescription pill company

Related content:

• Conversion Optimization Conference Call Part 1