Special guests John Quarto-von Tivadar and Tim Ash, two of the leading experts in conversion optimization and testing, join Bryan Eisenberg and John Marshall on the line for a second straight month. Last call they discussed specific landing page optimization techniques. This month they're back to put their recommendations into practice. Two callers offer up their sites for review. See what grades they receive and learn how the problems they are experiencing might apply to your site.

In Part 1 you will learn:

• Why removing visual elements from a form can increase conversion
• Why you should give visitors less options, not more
• How cultural differences affect usability and conversion

Length: 35 min.

In Part 2 you will learn:

• Why your value proposition needs to be front and center on your website
• Why you don't need to sacrifice casual customers to appeal to loyal customers

Length: 23 min.

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2