Bryan Eisenberg shows you how to create personas that match the buying modes that your customers are in when they shop your website. You'll see how to create personas, turn personas into working narratives, and use the narratives to build scenarios that will lead your site visitors down the conversion funnel and turn them into customers.

Conversion Workshop: January 26, 2009

Length: 46 min.

You will learn:

• Why you shouldn't try to push prospects through the sales process too fast
• How to model customer behavior
• Why you should associate pictures with your customer personas
• How to map out the structure of your website to fit your personas
• Why microsites may be better than landing pages
• How to tell a story that sells

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
  
• Listen to Part 2