Are your visitors on the path to conversion? John Tivadar joins Bryan Eisenberg to discuss why the user's path matters so much. If you can lead visitors down the optimum path through your site, you'll guide them right to conversion... and learn a lot about your site's strengths and weaknesses in the process.

Length: 61 min.

You will learn:

• How seemingly identical conversion rates differ between two sites
• How to calculate and graph your future chances of conversion
• What it means to be "better" at conversion
• How to interpret the shape of your conversion graph
• Where your conversion challenges lay
• How to optimize where you are less likely to convert