Bryan's colleague and co-author John Quarto-vonTivadar fills in this month to discuss what you should test, how to setup a test, how long to run your tests, and more. If your conversion rate is low it's likely due to one of the reasons discussed in this video. John shows how testing can lead you to understand the needs of your customers and how to fulfill those needs to increase your site's conversion rate.

Conversion Workshop: February 24, 2009

Length: 1 hour 12 min.

You will learn:

• Why you need to understand what level of support you have in the organization
• What to do if you don't have buy in for testing
• The process to follow when setting up your test
• How long to test and how much data you need for valid results
• Why the goal of testing is not absolute knowledge
• The five different categories of problems worth testing

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
  
• Listen to Part 2