Bryan's taught you how to create content for different personas, he's shown you how to maintain scent from your ads to your landing pages, and he's demonstrated the effectiveness of testing. That alone will get you far in the world of internet marketing, but you'll only start to amplify your efforts in each of these areas by developing a framework that guides your decision making. In this workshop, Bryan show you how to establish this framework to prioritize your to do list and take your marketing to the next level.

Conversion Workshop: August 20, 2009

Length: 45 min.

You will learn:

• The biggest leverage you have at improving your site's conversion rate
• The three key factors to the web performance equation
• Why brand recognition buys you a lot of forgiveness
• Why you must consider the environment in which your website exists
• The problem with testing
• How web analytics can lie to you
• Why usability is not everything when it comes to conversion
• Why you must always have a to-do list to do optimization correctly
• Why prioritization is the key to continuous improvement

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